Read the full Tourism Policy
Key Principles
- That we find ways to ameliorate the impacts of tourism on climate change and the environment.
- That people coming to New Zealand for holidays enjoy their experiences.
- That new Zealanders are encouraged to holiday close to home.
Specific Policy Points
Promoting Domestic tourism
- Direct Tourism New Zealand to encourage domestic tourism.
- Develop a promotional campaign to encourage people to 'get out into the great outdoors'.
- Support the ongoing development of distinct reputations for particular regions.
- Support and promote schemes for domestic tourists to learn organic farming skills.
- Ensure that tourism training includes strong environmental and cultural components.
Managing the Pressure of Tourism
- Work with local authorities to resolve issues with waste disposal.
- Establish a community development fund, providing start up capital for ecologically sustainable small businesses and community enterprises.
- Develop domestic tourism and eco-tourism, especially those based in less well known locations.
Eco-tourism
- Support current initiatives by DOC to make available more land for camping grounds.
- Require DOC to prioritise recreation over tourism.
- Expand the nationwide network of cycle/pedestrian trails.
- Promote rail as a great way to travel and seek to make it more available and reliable.
- Take real action to reduce climate change and its impacts on sensitive tourism destinations.
Maori Tourism
- Support a brandmark system to authenticate tourism products and services based on tikanga Maori.
- Include Maori tourism operators in all initiatives relating to climate change and care for the environment.
- Promote educational/cultural tourism.
Cultural tourism
- Support both local communities and the tourism sector to protect 'at risk' cultural and historic landscapes and townscapes.
- Support a brandmark system to authenticate tourism products and services based on NZ cultural heritage, aligned with any similar tangata whenua system.
Maintaining high standards
- Work with industry to develop a code of practice and brandmark levels for eco-tourism.
- Develop workable and effective safety standards and codes, particularly in relation to adventure tourism.
- Ensure increased education on safety for visiting tourists.
