Sue Bradford (Govt Spokesperson: Buy Kiwi Made)

There has been an 11 percent increase in the number of shoppers who always or often consider whether a product is made in New Zealand according to the latest research, Buy Kiwi Made Spokesperson Sue Bradford says.

Centenary celebrations for the Buy Kiwi Made campaign kick-off at Parliament on Wednesday with the official start of April's 'Buy Kiwi Mad' month.

Kiwi shoppers are making history as the country enters into the second century of Buy New Zealand Made campaigns.

Government Spokesperson for Buy Kiwi Made, Sue Bradford, has congratulated the privately-owned Buy New Zealand Made Campaign on recruiting its 1000th member this week.