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Honour Te Tiriti o Waitangi:

Te Tiriti o Waitangi and He Whakaputanga should actively shape the practices of all businesses operating in Aotearoa New Zealand, including their products, their practices, and their use of resources.

Ecological Wisdom:

Environmental sustainability is integral to business success and economic stability. Short-term profit must not be prioritised over long-term environmental health. Businesses and investors must prioritise accessible, regenerative, and circular activity across all sectors.

Social Responsibility:

Businesses should be active participants in positively shaping and supporting society. Businesses create value beyond profit and must focus on stakeholders beyond shareholders.

Appropriate Decision-Making:

Staff and business owners flourish in a collaborative, safe, accessible, and respectful environment.

Non-Violence:

Businesses should protect the wellbeing of their employees, customers, and supply-chain, and prevent harm to affected communities and ecosystems.