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Honour Te Tiriti o Waitangi:

Māori media should be prioritised and recognised as a platform to uphold the culture of tangata whenua in Aotearoa New Zealand.

Ecological Wisdom:

The environmental impact of the production and storage of media content should be minimised.

Social Responsibility:

The media should be accessible to people of all abilities, and used to inform, educate and entertain in a manner that supports citizens to participate effectively in democracy and appreciate each others’ needs, interests and aspirations.

Appropriate Decision-Making:

The right to broadcast or publish is balanced with expectations to act in a responsible and inclusive manner.