Tourism’s economic success relies on Aotearoa New Zealand’s clean, green image.

Tourism can be good for communities, jobs, and the environment

  • Overseas tourists should contribute financially to the infrastructure of regions they visit and to the protection of the natural environment that attracts them to New Zealand.
  • Campgrounds should be protected, including by considering special zoning for them. The
  • Department of Conservation (DOC) should not create further campgrounds in areas that are environmentally sensitive.
  • DOC should be directed to prioritise recreation over tourism.

The government should promote sustainable tourism

  • Aotearoa New Zealand’s natural environment is a major drawcard for international tourists, so it must be protected and enhanced.
  • Rail travel and cycle tourism should be encouraged including upgrading railways to be more reliable and reach more places.
  • Government should provide development support and funding for eco-tourism ventures, community enterprises, and Māori tourism projects.
  • Central and local government should work together to resolve waste disposal issues arising from tourists.

Domestic tourism is important

  • Tourism NZ should encourage New Zealanders to holiday domestically, including supporting people to “get into the great outdoors” to promote good health and an appreciation of our natural heritage.

Tourism should respect tangata whenua

  • Māori intellectual property should be protected.
  • Tourism agencies who register brands should be required to have a te Tiriti o Waitangi-based policy for doing so.

Tourism should be safe

  • Government agencies should work with tourism operators to develop safety standards and codes, particularly for adventure tourism.
  • Government and the tourism industry should encourage career structures and pathways that include safety training, along with environmental and cultural education.
  • Overseas tourists should have access to information about travelling safety in New Zealand.

Latest Tourism Announcements


Greens pleased with Labour’s support for Matariki Day

The Green Party welcomes Labour backing a Matariki public holiday.
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Tourism is important to Aotearoa, but it’s been hit hard by COVID-19. Our clean, green image and spectacular nature is what draws people to visit. ...
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Greens call for additional public holiday for Matariki

The Green Party is calling for Matariki to become a public holiday, allowing New Zealanders to celebrate the Māori New Year over a long weekend.
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First IVL projects to support sustainable tourism and conservation

A programme to build a skilled tourism workforce and a recovery plan for the critically endangered kākāpō are among the first projects to receive f...
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Legislation passed for visitor levy and smart border systems

Parliament has today passed legislation enabling the collection of the International Visitor Conservation and Tourism Levy (IVL) from 1 July 2019. ...
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Tourism Levy

We believe our National Parks, rivers, beaches, and wildlife are our taonga and are worth fighting for. The Tourism Levy, a small contribution paid...
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